AEON Japan Limited is the owner of the largest retail chain stores in Japan. In 1984, they have been invited by the Malaysia’s government to modernize the retail industry in Malaysia. Since then, they have been operating the JUSCO stores under its subsidiary company, AEON CO. (M) BHD. (126926-H).
The name AEON is derived from the Latin word which means ‘eternity’. Through the years, JUSCO has become a household name to Malaysians and has been growing together with our nation since its first presence in Malaysia. ‘Customer First’ has always been the driving philosophy for the AEON group. Now, AEON CO. (M) BHD. (or AEON) is moving towards globalization by taking on the global brand name for all its stores and shopping centres. It is also the perfect opportunity for AEON to further strengthen its position in the market and to establish a clear brand identity.
In line with this rebranding exercise, AEON is organizing a press launch, series of campaign posters, TVC, radio contest, customer engagement activities, and special merchandise. Simultaneously, AEON will introduce a new tagline, ‘AEON ENRICHING YOUR LIFESTYLE’ to the public.
“The dynamic new brand name and logo is part of the company’s strategy to enhance its profile as a leading retailer in Malaysia, ” added Dato’ Abdullah bin Mohd Yusof, Chairman of AEON CO. (M) BHD..
“We believe that we have established the foundations not only for sustainable growth but also for excellence in delivering values and customer service to our customers,” Ms. Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD. further explained.
To the entire one million J CARD holders, their member cards will be upgraded to the new AEON Member Card that retains some of the previous J CARD benefits plus some added new ones. All existing accumulated points will be transferred to the new AEON Member Card. Members can replace their card at the AEON Member Card Customer Service Counter for FREE starting from 15 March 2012 – 30 April 2012. Nonetheless, new members can enjoy a new fee rate at RM24 for a 3 years membership
