The Brand Finance® Top 100 Malaysia Brands
OVERVIEW OF MALAYSIA’S MOST VALUABLE BRANDS & BRAND PORTFOLIOS
The total value of Malaysia’s 100 largest brands and brand portfolios is US$29.84 billion. 64% of the brand value is vested in the Top 10 brands with a combined worth is US$19.24 billion.
The top 50 brands account for over 91% of the combined brand value in 2012. Though the remaining 50 brands now account for 9% of the total brand value of Top 100 brands, this is up by 10% in 2011.
The top 100 Malaysian brands and brand portfolios of US$29.84 billion represent an increase of 8% over last year’s study. In tandem with the slow economic recovery, the brand values of most companies have increased marginally across industries.
Brand Finance® has ranked the brands and brand portfolios of Malaysia listed companies by their absolute dollar value.
