Getting started in shares investments in Singapore is fairly easy, and there is a list of different brokers to choose from depending on one's needs. Generally, the stockbroking industry has largely become a commoditized business, whereby the main differentiation lies mainly in the brokerage cost. While one may argue on the level of services provided by individual dealers or remisiers (trading representative), this is unknown to new investors / customers, who usually sign up for their accounts through walk-ins, online, or seminars organized by stockbroking companies. Also, at the end of the day when it comes to investments it is every dollar that goes into our pocket that counts, so why should we benefit the brokers at our own expense?


For beginners, below is a list of brokers available in Singapore for your consideration. While brokerage cost is definitely one key factor, you may also want to keep your considerations along the line of ease of access to the broker as well as other factors that may be relevant to you personally.




To get started, a new investor should have an idea about the concept of buying and selling shares. In Singapore, share ownerships are kept under one's name with the Central Depository Pte Ltd (CDP), the clearing house that provides integrated clearing, settlement and depository facilities for the securities market. Essentially, the CDP account is one account that is linked to the trading account(s) that an investor opens with different brokers. What this means is that the investor may buy shares through Broker A and sell the same shares through Broker B, therefore not restricting him / her to the use of single stockbroking company or  broker only. This compares differently to some of the central depository functions in other countries like the CDS in Malaysia, where an investor can have many CDS account numbers and can only buy and sell the same shares through the same broker.

In general, the Singapore share market offers the following instruments for trading / investment purposes:

1.     Shares      
Shares / listed shares are essentially an ownership in a listed company that trades on the exchange, which gives owner a proportionate share of entitlements to the profit or loss of a company, as well as any increase or decrease in the value of a company.          
                   
2.     Warrants
Warrants may be issued by a listed company or investment bank. It is essentially an option granted by the issuer to purchase shares in a listed company at a designated price and within a designated period. Warrants are leveraged investments and are often of higher risk than purchasing the underlying shares in a company.

3.     Exchange-traded funds (ETF)
ETFs are investment funds that track the performance of an underlying market index. It is generally used as a tool to gauge the return of the overall market that the fund tracks.

4.     American Depository Receipts (ADRs)
ADRs are negotiable certificates issued by a US Bank representing a specified number of shares in a foreign company that trades on the US exchange.

5.     Extended Settlement Contracts (ES)
ES is a contract between two parties to buy or sell a fixed quantity of shares at a specific time at a pre-determined price. It essentially functions like futures contracts and it generally known as Single-stock futures as it applies to shares of listed companies. An ES is also a form of leveraged investment.

6.     Real Estate Investment Trusts (REITs)
REITs are shares of a property investment company that owns a portfolio of assets of commercial, industrial, or other similar natures. REITs generally give out quarterly payout akin to rental payment and are generally classified as income investments.

Having understand the concept of share ownership and the type of tradable products on the Singapore exchange, next to note is that the buying and selling of shares nowadays are mostly carried out using internet or mobile trading platforms provided by the brokers. While broker-assisted placement of orders through phone calls or SMS or any other form of verbal or written communications is still the preferred method by many older generation investors, young and tech-savvy investors are largely adopting the internet or even the mobile trading versions of buying and selling shares. Most trading platforms today are easy to use and user-friendly, and the level of security is also enhanced through 2-factor authentication. Therefore, it is envisioned that such trend shall continue going forward and brokers are also investing more into developing more sophisticated trading platforms to cater for increasingly complex and multi-functional usages.

Next, after an investor has bought into shares of a company, he may be entitled to certain corporate actions such as, dividends, bonus issues, rights issues, etc. Dividend entitlements are usually issued to an owner of shares in the form of cheque, whereas bonus issues and rights issues are often notified to shareholders through subscription / entitlement documents. Another form of entitlement of dividend entitlement that is commonly found in Singapore is scrip dividend, whereby shareholder may opt to receive shares issued at a designated price by the company in lieu of the cash dividends entitled. For details on qualifying for such corporate actions , you may consult your broker and this is where the service of the broker comes in.


Finally, before you decide whether to buy into the shares of a company, remember that any form of investment carries a certain level of risk. An investment may appreciate or depreciate in value, therefore resulting in unpredictable change in the return on or loss of capital.  Also, there may be liquidity risk as well where a buyer of shares may not be able to sell the same shares at the price or quantity that he / she intends due to lack of liquidity or market depth. Other factors such as general market condition, state of economy, changing industry landscape, as well as political factors also affect performance of share prices. In order to ensure that one carefully understands the investments that he/ she is going to make, it is therefore important to understand the analytical methods / tools available for performing necessary analysis or studies. We will continue with the topic of analyzing companies and shares in the next posting, so stay tuned.

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