SHAH ALAM: Fresh from
launching a new brand identity, telco DiGi.Com Bhd is targeting to grow
its business by tapping on Malaysians’ demand for quality data at
affordable pricing points.
At the launch of its revamped brand
identity, chief executive officer Lars Norling said: “Malaysians’ demand
for mobile data and Internet will continue to drive the company’s
growth.”
He pointed out that 53% of Malaysians owned smartphones, hence the strong demand for data.
On top of that, Malaysians spend a lot of time surfing the Internet and social media sites on their mobile devices.
Norling said DiGi aimed to be the number one
mobile provider for the mass market by providing bundled packages at
the right prices, good customer experience and efficient operations.
Besides that, it would serve its customers via its engaging workforce and drive inclusivity in social development.
To execute the strategies, it has identified four propositions for the company’s new phase.
It plans to offer inspiring entertainment
content, better value plans, reliable customer experience as well as
consistent Internet experience.
In order to serve the market, DiGi had
allocated RM900mil in capital expenditure last year to expand its 3G
network to 86% population coverage, expand its long-term evolution
services to more locations and increase its fibre network to more than
4,000km nationwide.
Prior to that, DiGi had tied up with competitor Celcom Axiata Bhd for joint fibre infrastructure.
Asked if DiGi was going to partner with
other industry players for other ventures, chief operating officer
Albern Murty said the business was dynamic and it would be proactive in
seeking for partnerships that would promote growth.
“Being part of the Telenor Group is an asset
for us, as we are able to leverage on their knowhow to bring the
company forward,” he said.
Chief marketing officer Christian Thrane
noted that the flattish growth in its voice and SMS revenue was offset
by the tremendous jump in data income, which saw a 40% jump
year-on-year.
It offers different bundled plans to suit various customers.
On the small and medium-sized enterprises
(SME) scene, DiGi sees an opportunity for market penetration, as SMEs
are moving towards mobile solutions instead of fixed lines, as well as
cloud storage.
DiGi’s new logo incorporates its parent company’s logo.
Its parent company, Norway-based Telenor Group, has a 49% stake in DiGi, Bloomberg data showed.
Analysts like DiGi for its earnings
visibility and its potential as a beneficiary from the introduction of
the goods and services tax (GST) as it bodes well for its prepaid
segment. DiGi has a huge prepaid contribution, which makes up some 75%
of its services revenue.
- The Star Biz Friday, 23 January 2015
